In a Learning 2.0 world, where learning and performance solutions take on a wider variety of forms and where churn happens at a much more rapid pace, what new skills and knowledge are required for learning professionals?

As Harold Jarche and Jay Cross have already addressed the “learning” part of the discussion with informative and illuminating posts on the topic I’m going to talk about the business aspect of the “performance” element highlighted in The Big Question.

Now read on…

I strongly believe that to survive and maybe even prosper in these leaner economic times, those of us involved in L&D need to understand that we are also business people. As in any enterprise, we are connected to our customers and clients through a variety of sophisticated and interconnecting partnerships: with organizations, with vendors, with the board of directors, with employees, and ultimately and most importantly with learners.

Our product is our special expertise in learning and development (and all that this entails), and our market is more competitive now than it has ever been. I would assert that if, as a trainer, you feel that you are somehow shielded from the realities of business in the early 21st century, you probably won’t have much of a career in five years time.

Enterprises need e-learning. The pace of organizational change in most companies requires a constant refreshing of skills and the continual development of new competencies. In many organizations, not choosing e-learning as a method to deliver key training initiatives usually means it will not be delivered at all. To remain competitive, enterprises need to:

• Provide continual, up-to-date training and professional development
• Distributable to knowledge workers across multiple delivery channels
• Implement scalable training solutions
• Ensure plan is developed and deployed within a matter of months, rather than quarters or years
• $$$ Demonstrate economic viability $$$

Learning professionals should heed their organizations’ strategic and business imperatives, align with them, and deliver appropriate solutions to support them. To make this happen, my view is that learning professionals need to have (or should develop) the skills and expertise to perform in the following domains:

Sadly none of this is sexy, but it’s what I believe you need to accomplish to be successful in this domain.

In meetings in my organization I have been known say that being a learning & development professional is a bit like running a truck company. It’s my job to get stuff to the people who need it, and to be honest my customers don’t really care how it gets there, once it arrives on time and it good shape. To extend the analogy, I could argue that Web 1.0 e-learning was like a sports car – it looked great and made a big impact wherever it arrived, but it was quite impractical, required a lot of TLC and maintenance, and while it may be high-performing on the (one-way) racetrack of the information superhighway, try maneuvering it around the multi-storey car park of most organizations’ networks.

Web 2.0 is without equal at delivering vast amounts of information. It is an accessible, multiplex environment, so data can move back, forth, left, right – wherever it needs to go. Learning 2.0 leverages this facility exceptionally well, because communication of knowledge, skills, and expertise, is at the heart of training and learning.

Learning professionals who have supplemented their educational expertise with broader business skills have positioned themselves to add value to their enterprise facilitating their organizations’ performance requirements, and their customers’ learning needs. And that is a win-win situation. 

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• Regulate CPAs in accordance with the law and the Institute’s Code of Ethics in the public interest.
• Ensure that CPAs are constantly up to date in all matters relating to their professional work.
• Maintain the highest levels of educational standards for new entrants to the profession.
• Represent the interests of members where appropriate.

The CPA’s Suzanne Shaw, outlined the reason for the emergence of non-formal and informal e-learning technologies in the Institute:

As one of [the bodies] in the Ireland that train accountants and regulate them throughout their professional life, our members are predominantly split three ways: practitioners; entrepreneurs; and employees of businesses.

All of them are at the coalface of the current economic climate and many of them use tools like LinkedIn, Twitter and Facebook to give one another practical advice about sustaining businesses and planning for a long-term environment. It’s a great way to get information out to people really quickly.

It seems that the CPA members are using Facebook and Twitter to share articles and information to keep each apprised of developments in their domain. Ms. Shaw again:

The beauty of social networking is it enables two-way communication or, if you want, one-to-many communication. The CPA uses it to gauge feedback on courses and products and adjust them accordingly.

One of the benefits of LinkedIn, Facebook and Twitter is that they are "ready-made." The CPA’s experience is that they can concentrate on the business use of the technology without contributors having to worry about the technology per se. Despite being (by it’s very nature) a very traditional organization, the obvious business advantages of using these platforms for information-sharing seems to have eased the transition to using social media. There are a number of core uses of social media for learning in the CPA:

• The CPA recently set up a space on Facebook for new students to get and share information.
• In terms of professional use, with closed LinkedIn forums are used, so information can be kept confidential between members.
• CPA accountants are using Twitter as a way of relaying information or lobbying issues.
• Professional members make use of LinkedIn to keep in touch with each other, as well as business associates.

Interestingly, one of the main drivers of the growth in utilization of social media tools is that accountants’ clients are "pushing them to be more involved in online communication" according to Ms. Shaw.

It seems that once members are exposed to Web 2.0 technologies, they adapt their own information-sharing practices to include Twitter and Facebook. Ms. Shaw stated that:

Many share war stories and know-how in the forums. With CPE seminars taking place across the country, people not only meet up but can also keep in touch. Because people have hectic working lives and a home life to balance, they can’t get to every course or seminar, so they …use these tools to share notes and find out where the next course is taking place. Not every one can make it to the centre of Dublin after a day’s work, so we’ve started uploading video lectures. Students …are recording podcasts of lectures and sharing on places like Facebook. We estimate about 10% of our 5,500 members and students are using social media for continuous professional education. With Facebook, for example, they are truly engaging with one another. Many use it because they are that generation, others have begun dabbling. It can only grow from here.

Brutus, in Shakespeare’s Julius Caesar tells Cassius that 

There is a tide in the affairs of men.
Which, taken at the flood, leads on to fortune

Act IV, Scene 3.

In a similar vein, I would suggest that there are trends in the uses and the adoption of technology. The current global economic environment as well as the emergence and broad adoption of easy-to-use Read/Write Web tools like Facebook, Twitter, and LinkedIn in society-at-large are profoundly re-shaping the ways people and organizations communicate.

As we know from Rogers’ writings on diffusion of innovation, people’s attitude toward a new technology is a key element in its diffusion. Roger’s Innovation Decision Process theory asserts that innovation diffusion is a process that occurs over time through five stages:

   1. Awareness
   2. Interest
   3. Evaluation
   4. Trial
   5. Adoption

The final phase of the diffusion process is characterized by large-scale continued use of the idea or technology, and by "satisfaction with" (Diffusion of Innovations, 2003, p.2) the idea. This does not mean that the the individual or organization that has accepted the idea will use it constantly, rather, it means that the diffused idea has been integrated into their schema or metal model as a valuable asset or resource.

Figure 1 Diffusion of Innovation curve
[Click to enlarge]

Individuals or organizations will typically go through these processes at varying speeds, depending on factors ranging from the cost, time, and effort required to implement the diffused concept, the return on the investment, how well it aligns with their previous experience with similar concepts, as well as the complexity of the idea or technology under consideration. By endorsing and supporting a range of well-tested, free-to-use solutions, that are currently very positively received in the public consciousness due to their apparent ability to elect presidents (Obama), overthrow despotic regimes (Obama again for Dubya Iran), and circumvent traditional media channels (Michael Jackson’s death). Such momentum is hard to ignore, especially when coupled with the economic imperative of clients demanding access to CPA members’ skills via social media.

However, a corollary to the curve described in Figure 1 (above) is the Gartner Hype Lifecycle illustrated in Figure 2 (below).

Figure 2 Generic Gartner Hype Cycle
[Click to enlarge]

I would suggest that Twitter, Facebook etc are well on their way to reaching what Gartner describes as the "Peak of Inflated Expectations" associated with this type of innovation. It remains to be seen if the CPA can take this flood in the tide of technology and progress their non-formal learning initiatives, or if they will be "bound in shallows and in miseries" if they are unable to leverage the potential of this phenomenon.

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References:

Kennedy, J. (2009). Number crunchers find social media a ‘tweet’ surprise. Silicon Republic. [Internet] 29 June. Available from: http://www.siliconrepublic.com/news/article/13271/ [Accessed 29 June 2009] 

Rogers, E. M. (2003) Diffusion of Innovations, 5th ed.. Simon & Schuster International.

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Here’s what they say about Educate:

Featuring inbuilt lesson planning, student tracking, teaching strategies and eLearning tools, Educate provides teachers with a holistic approach to engaging students in 21st century learning environments. 

While the iApp is not yet available via the iTunes Store, you can check out their website for more information about Educate in action. 

According to their website, Educate’s key features include:

	Lesson planning	Educate’s inbuilt weekly planner keeps all your planning in one place. Personalize your weekly timetable and plan for individual lessons all from a single interface
	Effective teaching strategy implementation	Access easy to follow strategies for engaging students in your lessons. Choose from a variety of individual or collaborative activities directly aimed at improving learning outcomes.
	Student attendance and progress monitoring	Quickly and easily track student attendance or performance in all your classes via ready made scales. Update records as you teach and export to your PC, Mac or Learning Management System
	Collaboration with other Educate users	Use your Facebook account to connect with other Educate users to discuss pedagogical practice, suggest application features and seek support
	Engage with eLearning	Post content to your Moodle learning space, anytime, anywhere. Also, access critical tools such as a voice recorder for anecdotal notes, a camera that allows you to tag images and a stopwatch for time-critical tasks

This short video outlines the product’s features.

(Alternatively the video is available on YouTube here)

I think that this app has a lot of potential for educators, and I’ll be following its progress with interest. I’ll certainly review it when it becomes available.

More on instructional design tomorrow.
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As you’ll know if you’re a regular reader of the E-Learning Curve Blog, I use a range of content authoring tools to create elearning courseware. Primus inter pares is Camtasia by TechSmith. About two weeks ago, I downloaded and installed the trial version of Camtasia 6, which is a little unusual for me; in the past I have just bought the upgrade as soon as it was released.

This time it was a different: I heard discomfiting rumors over the Net that the functionality profile had changed, specifically that FLV had been replaced with MPEG4 as the asynchronous video streaming format in v6 of the product. As someone who relies on Adobe Connect to deliver much of my content to learners this was not good news, as Connect’s support for MPEG4 isn’t great. With this bit of news in mind, I decided to download the Cam6 trial to evaluate the latest version of the product.

As part of the evaluation experience, TechSmith’s Adam Stevenson contacted me (and a lot of other users no doubt) to ask me to contribute my experiences using the trial version of the product. Info is collected on a daily basis using a simple Google Docs form, and it enables TechSmith to capture users’ experiences with the trial including rants, raves and anything else you want to tell them. I think this is a very positive (and obvious and sensible) way for software development companies to be in connected to their current and potential customer base. In my view, their approach enables the development of a virtuous cycle between user and software provider which has the potential to benefit both parties – and ultimately learners, who should be the focus of our activities.

In the past, my experience has led me to be cynical of “we care a lot” exercises by organizations – sometimes I get the feeling that my well-considered comments end up filed in the circular file – you know, the one marked Trash, or worse in electronic limbo at the bottom of someone’s To Do list, never To Be Done.

So what’s different this time?

Check out this post by TechSmith’s Betsy Weber on the removal of FLV:

We’ve been listening to your feedback on our Forums, through our product feedback form, Twitter, Facebook, and via email. And, one of the things we heard after releasing Camtasia Studio v6 was that you wanted us to put back in support for the FLV video file format.

Well, I’m happy to report that we plan to release an update to Camtasia Studio as soon as possible and we will put back the FLV option. Our goal is to have Camtasia Studio v6.0.2 available to you by March. There will still be support for MPEG-4 in Camtasia Studio as well.

I think that, my friends is what we call a win-win situation.

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