Broadly speaking, an authoring tool is a software package which developers use to create and package content for delivery to end users.

More specifically, e-learning authoring tools enable trainers to integrate an array of media to create professional, engaging, interactive training content, and make use of digitized media assets, as well as learning objects from an existing course for reuse in a new one.

Typically, e-learning content developers integrate digital media including:

• Text
• Images
• Animations
• Audio
• Video

…to create e-learning content and courseware.

Since the term ‘authoring tool’ is somewhat non-specific, many programs can be considered authoring tools, including web editors like Dreamweaver, Flash, PowerPoint and even content platforms like Adobe Connect provide the facility to create learning content.

In 2003 Bill and Katherine Horton (E-learning Tools and Technologies, p.278) further refined this description and categorized the different types of tools into five domains of application (see Table 1) based upon the output that the tools are used to generate.

Table 1 Categories of Authoring Tools

Looking at Table 1, you’ll see that I’ve asterisked the bottom category; it’s a testament to the evolution of web technologies over the six short years since Horton & Horton’s text was published, but a whole new category of authoring tools has emerged, so in my view it’s justified to add this Read/Write Web (or Web 2.0) tools category to their list.

Significantly, the lines between applications specialized for learning, and applications intended for other uses have blurred. In addition to using traditional e-learning packages, learning professionals and organizations are engaging with the concept of using using more generally available communication media such as synchronous web conferencing, instant messaging, mobile devices, video conferencing,online documents (and document collaboration), application sharing, knowledge management tools, and e-mail for training.

These technologies can be used as stand-alone substitutes for traditional e-learning software, or to complement other learning channels and modalities. The advantage of using these types of tools is that support the ways the people in every organization and in every training situation already share knowledge: they have conversations, make presentations, perform demonstrations, make conference calls, and give lectures.

More…

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References:

Horton, W., and Horton, K. (2003). E-learning Tools and Technologies: A consumer’s guide for trainers, teachers, educators, and instructional designers, Wiley Publishing, Inc., Indianapolis, Indiana.

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Brandon Hall Research, domain analysts for the e-learning industry and providers of  information about tools, technologies, and best practices related to employee training and enterprise learning have just released a comprehensive new guide called Authoring Tool KnowledgeBase 2009: A Buyer’s Guide to 120+ of the Best E-Learning Content Development Applications.

According to their press release, "the current edition of this online, database-driven KnowledgeBase contains 10-20 page profiles of 122 content development tools" including:

• 65 products to create online courses
• 26 products to create online tests and assessments
• 20 products to create software simulations
• 23 products to help you convert your legacy content to e-learning
• 9 products to create non-software simulations
• 8 products to create instructional games

They also include two online software applications:

• A selection tool that helps you narrow your product search by filtering out the tools that don’t meet your needs
• A comparison tool to help you see how two similar products differ

I recently published an article called What’s on your e-learning bookshelf? In it, I listed my shelf of “go to” e-learning texts. I’ve re-published the picture of my shelf below, so that you can see, right there in the middle, a text called E-learning Tools and Technologies by Horton and Horton.

In the early part of this decade learning and development professionals and educators found this text to be an invaluable reference resource. If you had a requirement to understand a new training modality or learning channel in a hurry (as many of us did in five or six years ago as we faster, better, and more integrated communications networks burgeoned) the Horton and Horton text was a good place to begin to find out about it. However, as we reach the end of the decade, the tools and some of the technologies in text (I have the first edition) is looking decidedly dated; Blogger.com was still owned by Pyra Labs; podcasting is not given a look-in in any shape or form. As far as I could discern through a brief search (on Amazon, Wiley Books Online, and Google Books), the 2003 edition is still in print.

The outcome of this is that while the text is still full of good advice, useful information, and valuable insight into topics associated with e-learning design, development and delivery, many  of the products it highlights are deprecated (Authorware), redundant (GoLive), or changed beyond recognition (most products featured in the text). In my view this is where resources like the Brandon Hall KnowledgeBase come into their own. While, necessarily, the text and the information is not as rich as in the Horton and Horton book (see Figure 1 for a comparison between the layout of the two resources), it’s competitive advantage is that is delivers bang up-to-date, regularly refreshed information, and a easy-to-use selection and comparison utility to choose and compare products.

Figure 1. Side-by-side of the texts: Horton (l), Brandon Hall (r)
[Click to enlarge]

In one sense, this is the threshold between the analog and digital forms of information delivery. Putting my cultural anthropology hat on for a moment, I would characterize this as a liminal state. Liminality has been described as "the place in between" (La Shure, 2009)  infused with ambiguity, openness, and indeterminacy.

For example, as a university lecturer delivering a course on learning technology do I include E-Learning Tools and Technologies on the required reading list, or the more up-to-date Authoring Tool KnowledgeBase? How do I set a question on the information in the latter source as it is in one sense, just a list and description of products and their capabilities, with none of the context provided by the former text? Which is more "academic?" Does this reflect the text’s accuracy? Is the cost ($795 annual subscription) of Brandon Hall membership justifiable for students, or people who just was occasional access to information, as opposed to about $40 for the out-of-date Horton and Horton text. How much is the information worth?

These are  difficult questions to answer satisfactorily.

I have no doubt that over time, e-texts will become integrated into the mainstream of academic, professional, and consumer activity. Online libraries like MyAthens already provide access to a range of electronically-available materials for a nominal fee to the individual user as membership to institutions, universities, and libraries.

E-readers like the Kindle, and e-book software like Lexcycle Stanza (recently purchased by Amazon) are beginning to provide the facility to view electronic versions of printed texts.

Maybe this electronic means of access will become more generalized; I use Stanza on my iPhone and it’s changing my reading habits. Perhaps the current practice of hard- and e-texts being used in concert will become firmly embedded as the most effective method of using the old and the new. As usual, people will do what works for them, and the usual rules for adoption of innovations will apply.

Yet the question remains: How out-of-date is too out-of-date?

I think that my Horton printed text still has great value, especially in the context it provides for e-elearning-related technologies; yet I can’t rely on it to provide current information about specific e-learning authoring applications. With over ten years experience in the learning and development industry, I feel competent to apply my well-developed critical faculties to find out what I need from the range of knowledge and information at my disposal. Could I make my tacit, hard-earned ability to analyze, synthesize, and evaluate information available to some-one else? Probably not.

How do you use the resources at your disposal? I’d love to hear your views and about your experiences – let me know.

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References:

Brandon Hall Research. (2009). Authoring Tool KnowledgeBase 2009: A Buyer’s Guide to 120+ of the Best E-Learning Content Development Applications. [Internet] Available from: http://www.brandon-hall.com/publications/atkb/atkb.shtml Accessed 29 June 2009

Horton, W., & Horton, K. (2003). E-learning Tools and Technologies: A consumer’s guide for trainers, teachers, educators, and instructional designers. Wiley Publishing, Inc., Indianapolis, Indiana

La Shure, C. (2009). Liminality. [Internet] Available from: http://www.liminality.org/about/whatisliminality/ Accessed 29 June 2009

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As you may recall, I posted on eLS when the suite was released, and while welcoming this addition the e-learning practitioners’ content development toolkit, I tempered my enthusiasm as follows:

Where I think Adobe missed a trick is that they should have released this package at least five years ago. While we can say that in the early 2000’s, the e-learning industry wasn’t as large a market segment as it is today, it was substantial enough. Certainly enough of a market segment to be a valuable revenue-generating stream for the company. Unlike DTP, graphical design, and video post-production (which were digitized evolutions of existing industries) e-learning was a whole new industry, a real-life child of the World Wide Web.

I’ll give with one hand and take away with the other: well done Adobe, great to see you’ve finally committed to e-learning; equally, an e-learning suite of tools is such an obvious addition to your product range that you should have done this years ago.

The suite consists of the following apps:

	Tool	Adobe’s Description
	Adobe Captivate® 4	Create and deliver rich interactive content
	Adobe Dreamweaver® CS4 with CourseBuilder Extension	Design, develop, and maintain standards-based websites and applications
	Adobe Flash® CS4 Professional with Learning Interactions	Create and deliver rich interactive content
	Adobe Photoshop® CS4 Extended	Discover new dimensions in digital imaging
	Adobe Presenter 7	Rapidly create high-impact Adobe Flash presentations and eLearning courses from PowerPoint
	Adobe Soundbooth® CS4	Create and edit audio with ease
	Adobe Acrobat® 9 Pro	Protect documents and accelerate information exchange with PDF

Very full-featured indeed: if I was starting work today as a learning and development professional and I was handed this set of applications as my courseware production platform, I would be very happy with it.

But don’t just take my word for it: here’s (a very highly abridged version of) what Donald Clark has to say:

It is a complete and tightly integrated solution for authoring rich learning content. …All-in-all the Adobe eLearning suite is a great product for designers, being that it is the first elearning suite.

His review describes the applications and functionality of the Suite in very good detail, and Donald uses his own experience of using the platform to throw further light on how the applications integrate to enable e-learning designers (“instructional designers, developers, and other learning specialists”) to create high-quality courseware.

Donald concludes his article by discussing what he’d like to see in version next of the Suite and his overall impression of the package. Click here to read the review in full.

Note: Adobe have published and are maintaining a useful blog for Captivate users. Click here for more.

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In the meantime, the eLearning Guild have just published an informative primer called Making a  Demonstration Video for E-Learning Use.

The article in  Learning Solutions e-Magazine discusses a favorite of mine: straight-forward ‘How-to’ video demonstrations.   The authors, Steve Haskin and Tim Martin describe this learning modality:

“How-to” instruction is an important training modality; in fact, “learning how to do things” is the cornerstone of being human. Our lives are spent learning how to do things, and this doesn’t stop simply because we “learn” in the workplace or even when we slip the “e-” in front of learning.

(p.2)

In this context then, tasks and activities can be elucidated using a number of video based approaches including:

• Sequenced still images
• Video
• 3-D animation

Video photography is basically light captured on a medium like film, video tape, or DVD. However, lighting a subject properly is something of a black art and if done poorly will undermine the learners’ ability to interact with the subject matter. The article’s authors discuss the basics of lighting in reasonably good detail, including key-, fill-, and back lighting, as well as color temperature, and new lighting technologies like fluorescent and LED light types.

They go on to describe the importance of a good tripod, and what you should look for in a video camera. I would agree with their assertion that HD cameras “are complete overkill” (p.7) and in fact that good old reliable MiniDV digital tape is still the best video media choice for e-learning practitioners – your content is captured as uncompressed DV-AVI video (so it can be edited and rendered in either NTSC or PAL as well as in various compressed formats), and MiniDV is a great archive format. 

The authors conclude by discussing the pros and cons of various video codecs, their benefits and disadvantages.

Video can seem technical, overly-involved, and even intimidating to the novice videographer: I suggest that you have a look at the article if you want a good introduction to video for e-learning and if you want to know your blondes from your redheads. (They’re types of light: I wasn’t being rude!) 

______________

References:

Haskin, S., Martin, T. (2009) Making a Demonstration Video for E-Learning Use. Learning Solutions e-Magazine [Internet] Available from: http://www.elearningguild.com/articles/abstracts/index.cfm?id=302&action=viewonly Accessed 30 March 2009

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We have been looking at both Camtasia and Captivate for our online development. My question is if you have  knowledge of ANY Apple compatible capturing software with the same capabilities of Camtasia and Captivate? Or if either Adobe or Techsmith ever plan on making this available to the Apple community?

Two great questions centered around the notion that there is no screencasting killer app for the Mac. Now, I have a Intel-chip MacBook (it also runs Windows using Boot Camp), but I use Windows PCs for learning content development and production – it’s a work / life balance thing. As a result, I have never really considered the options for e-learning authoring on the Mac before now. But since I was asked, here’s my two cents worth… 

There are a number of choices. First, you could run the programs you’re evaluating (TechSmith Camtasia or Adobe Captivate) on a Mac with Windows / Boot Camp, but my view would be given the processing resources needed to generate content in a native Windows environment, running them via a virtual machine would be to enter a world of pain I’m not prepared to contemplate: there are too many links in the chain; it’s too risky. Murphy’s Law says that on a death march project with a deadline looming, the the authoring environment would not be up to the task, regardless of how well it behaved prior to to that.

With that option rejected let’s look at the other choices available for the MacOS. To answer my correspondent’s  second question first, it seems that TechSmith are looking at a mid-2009 release for the Mac version of Camtasia. Click here to view a screencast about the latest developments in this product.

 Camtasia for the Macintosh is soon to be a reality 

Not so good, I’m sad to say for Adobe fans. According to The Apple Blog there are currently no plans to bring it to the Mac. When questioned, the Adobe development team responded:

Captivate is built from a program that ties deeply into the core Windows. To bring it to the Mac would require a total rewrite, something that we’re not sure we can justify at this point. If we had significant interest from Mac users, it’d be a different story.

If you want to register your interest in a Mac version of Captivate, click here to let Adobe know via their feature request form.

Next to the the third of the “Big Three” rapid e-learning development authoring tools, Articulate similarly does not support MacOS natively. However, in a very comprehensive post here, guest blogger Jim Gritton (co-founder of GB Learning Consultancy) discusses

Parallels Desktop for Mac, followed by CrossOver Mac and now VMware Fusion. Both Parallels and Fusion are Windows emulators: they use virtualization technology to allow you to run Windows as a virtual machine alongside the Mac operating system, as you can see from the screenshot below:

While it may seem contradictory that I discuss an emulator here, Articulate is a little different, in that it can interact with Mac-native KeyNote-created presentations and even integrates with the Mac Dock (via Parallels).

Obviously more optimistic than me (see Death March above) Jim asserts that:

If you’re wondering about my set-up, I’m currently running Parallels Desktop with Windows XP on a 20-inch, all-in-one iMac, sporting a 2.16 GHz Intel Core Duo Processor, 1 GB memory and a 240 GB hard disk. This isn’t the fastest or most powerful Mac on the block, but it isn’t the slowest, either. I’m not going to pretend that running Windows applications using Parallels is as fast as running Mac applications natively on my iMac, but it’s no slouch. Nor has it let me down.

One approach that seems to me to have some potential is CrossOver Mac, which builds on the open-source implementation of the Windows API, Wine. This enables Unix-based operating systems (like Mac OS X and Linux) to run Windows applications “natively.” Hmmm… might look in to this myself, but it breaks my “Macs are for fun” work / life balance rule, in a thin-end-of-the-wedge kind of way…

What are we left with? Quite a lot, as it turns out.

In terms of native MacOS screencasting Mac, the evidence of my research suggests that Telestream’s ScreenFlow is the most popular application.

ScreenFlow Export wizard screenshot

According to their website ScreenFlow includes:

In the multiplatform world, Qarbon’s offering ViewletBuilder seems to have potential. This product seems to have some powerful e-learning features including LMS integration.

Qarbon’s ViewletBuilder

According to Qarbon, the product’s highlights are:

• Create and publish Flash tutorials and simulations in minutes
• Expand the reach of your online marketing with interactive slideshows and presentations
• Develop and deliver powerful, dynamic courseware without programming
• Capture detailed viewer responses with quizzes, tests, surveys and polls
• Seamlessly share Projects amongst Authors
• Integrate your content with your organization’s learning management system (LMS)
• Benefit from its multi-platform solutions Windows, Linux & Mac

From the open source world SWF Tools is also available for the Mac. SWF Tools is a collection of SWF manipulation and creation utilities written by Rainer Böhme and Matthias Kramm. It is released under the GPL.
Features included are:

• PDF2SWF A PDF to SWF Converter. Generates one frame per page. Enables you to have fully formatted text, including tables, formulas etc. inside your Flash Movie. It’s based on the xpdf PDF parser from Derek B. Noonburg.
• SWFCombine A tool for inserting SWFs into Wrapper SWFs. (Templates) E.g. for including the pdf2swf SWFs in some sort of Browsing-SWF.
• SWFStrings Scans SWFs for text data.
• SWFDump Prints out various informations about SWFs.
• JPEG2SWF Takes one or more JPEG pictures and generates a SWF slideshow.
• PNG2SWF Like JPEG2SWF, only for PNGs.
• GIF2SWF Converts GIFs to SWF. Also able to handle animated gifs.
• WAV2SWF Converts WAV audio files to SWFs, using the L.A.M.E. MP3 encoder library.
• AVI2SWF Converts AVI animation files to SWF. It supports Flash MX H.263 compression. Some examples can be found at examples.html.
  Font2SWF Converts font files (TTF, Type1) to SWF.
• SWFBBox Allows to readjust SWF bounding boxes.
• SWFC A tool for creating SWF files from simple script files.
• SWFExtract Allows to extract Movieclips, Sounds, Images etc. from SWF files.
• RFXSWF Library A fully featured library which can be used for standalone SWF generation. Includes support for Bitmaps, Buttons, Shapes, Text, Fonts, Sound etc. It also has support for ActionScript using the Ming ActionCompiler.

SWFTools has been reported to work on Solaris, Linux, FreeBSD, OpenBSD, HP-UX, MacOS X and Windows 98/ME/2000/XP/Vista.

If you want to experiment with a ‘lite’ authoring environment for the Macintosh, try free-to-use Jing (by TechSmith).

• Screenshot still image capture
• Record onscreen video
• Share instantly over the Web (FTP), IM, e-mail
• Audio Narration

Jing lacks many features that proprietary screencasting software has, including local saves, multiple output types, and delivery formats, but it’s free to use, so a restricted function set should be expected. Once content is captured and saved, a URL for the file is automatically created and can be shared with others to view or access.

So there you have it. A whistle-stop tour of content capture and rapid e-learning authoring tools for the Mac. I would be very interested to hear how Mac users fare with these applications, or can suggest any others that are used in this context on the MacOS platform. What really surprises me is that there aren’t more tools already, after all, the Mac is the doyen of the digital media development industry and I would have thought that the tools available for e-learning development would reflect this preference for the platform. But that’s another story.

NOTE WELL:

Given the number of positive comments I have made about TechSmith recently, I want to emphasize that I am in no way associated with them, and that the purpose of this blog is not to showcase or cheerlead any commercial interest. It just happens at the moment they seem to make the most effective tools in this market space. I would suggest to their competitors that they step up to the mark and compete with applications that really meet the needs of learning and development practitioners and I will certainly be pleased to discuss their solutions in positive terms. Equally, should anyone fall short of the mark (MPEG4  or FLV, anyone?) I will highlight it on the E-Learning Curve Blog with no prejudice.

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in to this?

You have to read the blog post to find out.

Now read on…

If you’ve read The E-Learning Curve Blog recently, you’ll know that I have been creating quite a number of demos over the last seven weeks or so. Undertaking this activity has inspired me to write about some “back to basics” e-learning topics (including my recent evaluation of Camtasia and Captivate), and today I’m going to address the question “OK, I have my content, how do I upload it to an LMS?”

But first a (sort of) digression…

I facilitated a conference on Third-Level Distance Education and E-learning in late 2008. We covered many topics during the proceedings, including

• Online Teaching and Learning
• The Economics of E-Learning
• Assessment in On-line Education 
• Impact of E-learning

Now don’t get me wrong – all of the above are highly interesting and useful topics, and I’ll talk ‘til the cows come home on any or all of them. My favorite part of these events however, is where I introduce and guide the audience through some hands-on e-learning content generation using any one of a number of content authoring tools.

To show (sometimes skeptical) participants just how easy it is to do this, I present a two-hour workshop called How to Create E-learning in Just Four Mouse Clicks (‘Four Clicks’ for short, in honor of the similarly-named Led Zeppelin song) …and as this is the digression I’m not going to elaborate any further on the Four Clicks workshop.

So digression over: once you have your e-learning content, what next? Well, you can always play it from your PC or Mac of course, but what you really need to do is load it into an environment where the audience can access it, which means placing the content on a Learning Management System (LMS) like one of the flavors of Blackboard.

Uploading content to an LMS is easy, but it’s not intuitive. Computers are obvious and logical. The logical and obvious approach is to pick through all of the ShockWave Flash (SWF) files, find the largest one (because that contains the content – right?) and use the Browse feature of your LMS to upload the content.

This inevitably ends in failure, because there’s more to distributing learning materials online that just the content (I’ll talk about IMS manifests, specifications and metadata in the future). In fact, the process is quite straight-forward, and I could outline the steps here – that was the original intent of today’s post, but on reflection, I considered that it would probably be more useful if I created a PDF “How To” guide that you could download and keep close in your “My Useful E-Learning Stuff” directory on your local drive, to pull out when you need it, rather than trying to find the instructions buried in a blog entry.

For the purposes of this document, the presentation is created in Adobe Presenter, and was uploaded to Blackboard, but the process is common across most authoring tools and delivery platforms.

Click here to open the Adding Adobe Presenter presentations to Blackboard PDF (requires Adobe Reader).

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Finally, Adobe have recognized that like graphics, DTP, and digital / video media production, e-learning is a significant market vertical for their applications, and have released the Adobe eLearning Suite (eLS). According to their website, eLearning Suite

…software integrates best-of-breed tools for rapid eLearning, courseware authoring, simulations, and media editing. Create rich, interactive learning experiences that engage audiences with video,  audio, and powerful visuals. Work productively with rapid authoring tools that deliver smart collaboration features as well as tight integration with asset-creation tools. And deliver content to the web, the desktop, mobile devices, and Learning Management Systems.

The suite consists of the following apps:

	Tool	Adobe’s Description
	Adobe Captivate® 4	Create and deliver rich interactive content
	Adobe Dreamweaver® CS4 with CourseBuilder Extension	Design, develop, and maintain standards-based websites and applications
	Adobe Flash® CS4 Professional with Learning Interactions	Create and deliver rich interactive content
	Adobe Photoshop® CS4 Extended	Discover new dimensions in digital imaging
	Adobe Presenter 7	Rapidly create high-impact Adobe Flash presentations and eLearning courses from PowerPoint
	Adobe Soundbooth® CS4	Create and edit audio with ease
	Adobe Acrobat® 9 Pro	Protect documents and accelerate information exchange with PDF

Quite impressive – if I was starting work today and I was handed this set of applications as my content development toolkit, I would be very happy indeed. Similarly, as you can see from Figure 1 (below) the Suite’s workflow plays to the strengths of the individual applications. I would assert that this workflow is industry-standard practice, as already implemented by most e-learning developers worth their fee, so no surprises there.  

Figure 1. eLS workflow

However, where I think Adobe missed a trick is that they should have released this (or a similar) package at least five years ago. While we can say that in the early 2000’s , the e-learning industry wasn’t as large a market segment as it is today, it was substantial enough. Certainly enough of a market segment to be a valuable revenue generating stream for the company. Unlike DTP, graphical design, and video post-production (which were digitized evolutions of existing industries) e-learning was a whole new industry, a real-life child of the World Wide Web. 

Think of the opportunity they had to build a loyal and growing customer- and user base if they had released this suite in 2002, and you’ll realize what they let slip through their corporate fingers. As stands, learning professionals in the past had to build their own toolkits: at this stage I’m not going to change from SoundForge  to Soundbooth, for example, or from DocBookXML and XXE to Acrobat Pro – but I will of course keep using Captivate, Flash and Dreamweaver.

So I’ll give with one hand and take away with the other: well done Adobe, great to see you’ve finally committed to e-learning; equally, an e-learning suite of tools is such an obvious addition to your product range that you should have done this years ago.

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So which service is better? Well, I guess that comes down to WIIFM – what’s in it for me. The broad sweep of features and functionality are pretty similar on both services: deficiencies in one are accommodated by lack of functionality in the other, so it really comes down to personal choice.

My user experience of authorSTREAM was slightly superior to that of SlideShare: upload and conversion times were lower on the former service, for example. Equally, the enhanced slide animation and transition support on authorSTREAM was a positive advantage, as was the ability to view presentations in full-screen mode via a third party environment (my blog in this case). I also prefer the extended functionality afforded by the desktop-based client client, as well as the better audio integration.

In the end… well, I recommend that you try both out yourself, and you decide which service meets your needs.

Since then, both services have been nice enough to keep me up-to-date with developments in their respective apps. As you can imagine, most of these updates are incremental changes in functionality, better app stability, and so on, but the latest update from SlideShare really excited me.

As an inveterate user of PowerPoint Add-ins (Camtasia, Presenter, PowerManual etc) I find the facility to generate e-learning content from within an authoring application to be an essential component of the Rapid E-Learning production process. As it happens, I’m presenting at an event tomorrow where my e-learning “wow factor” will be How to Create E-Learning Content in Four Mouse Clicks; and a PowerPoint add-in is an important part of that narrative.  

You can now generate e-elearning objects in PowerPoint and publish them to the SlideShare website, using the new SS ribbon add-in. This looks like being a very cool tool indeed, and if I get all my shopping done, I’ll install and test over the next few days.

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