• Regulate CPAs in accordance with the law and the Institute’s Code of Ethics in the public interest.
• Ensure that CPAs are constantly up to date in all matters relating to their professional work.
• Maintain the highest levels of educational standards for new entrants to the profession.
• Represent the interests of members where appropriate.

The CPA’s Suzanne Shaw, outlined the reason for the emergence of non-formal and informal e-learning technologies in the Institute:

As one of [the bodies] in the Ireland that train accountants and regulate them throughout their professional life, our members are predominantly split three ways: practitioners; entrepreneurs; and employees of businesses.

All of them are at the coalface of the current economic climate and many of them use tools like LinkedIn, Twitter and Facebook to give one another practical advice about sustaining businesses and planning for a long-term environment. It’s a great way to get information out to people really quickly.

It seems that the CPA members are using Facebook and Twitter to share articles and information to keep each apprised of developments in their domain. Ms. Shaw again:

The beauty of social networking is it enables two-way communication or, if you want, one-to-many communication. The CPA uses it to gauge feedback on courses and products and adjust them accordingly.

One of the benefits of LinkedIn, Facebook and Twitter is that they are "ready-made." The CPA’s experience is that they can concentrate on the business use of the technology without contributors having to worry about the technology per se. Despite being (by it’s very nature) a very traditional organization, the obvious business advantages of using these platforms for information-sharing seems to have eased the transition to using social media. There are a number of core uses of social media for learning in the CPA:

• The CPA recently set up a space on Facebook for new students to get and share information.
• In terms of professional use, with closed LinkedIn forums are used, so information can be kept confidential between members.
• CPA accountants are using Twitter as a way of relaying information or lobbying issues.
• Professional members make use of LinkedIn to keep in touch with each other, as well as business associates.

Interestingly, one of the main drivers of the growth in utilization of social media tools is that accountants’ clients are "pushing them to be more involved in online communication" according to Ms. Shaw.

It seems that once members are exposed to Web 2.0 technologies, they adapt their own information-sharing practices to include Twitter and Facebook. Ms. Shaw stated that:

Many share war stories and know-how in the forums. With CPE seminars taking place across the country, people not only meet up but can also keep in touch. Because people have hectic working lives and a home life to balance, they can’t get to every course or seminar, so they …use these tools to share notes and find out where the next course is taking place. Not every one can make it to the centre of Dublin after a day’s work, so we’ve started uploading video lectures. Students …are recording podcasts of lectures and sharing on places like Facebook. We estimate about 10% of our 5,500 members and students are using social media for continuous professional education. With Facebook, for example, they are truly engaging with one another. Many use it because they are that generation, others have begun dabbling. It can only grow from here.

Brutus, in Shakespeare’s Julius Caesar tells Cassius that 

There is a tide in the affairs of men.
Which, taken at the flood, leads on to fortune

Act IV, Scene 3.

In a similar vein, I would suggest that there are trends in the uses and the adoption of technology. The current global economic environment as well as the emergence and broad adoption of easy-to-use Read/Write Web tools like Facebook, Twitter, and LinkedIn in society-at-large are profoundly re-shaping the ways people and organizations communicate.

As we know from Rogers’ writings on diffusion of innovation, people’s attitude toward a new technology is a key element in its diffusion. Roger’s Innovation Decision Process theory asserts that innovation diffusion is a process that occurs over time through five stages:

   1. Awareness
   2. Interest
   3. Evaluation
   4. Trial
   5. Adoption

The final phase of the diffusion process is characterized by large-scale continued use of the idea or technology, and by "satisfaction with" (Diffusion of Innovations, 2003, p.2) the idea. This does not mean that the the individual or organization that has accepted the idea will use it constantly, rather, it means that the diffused idea has been integrated into their schema or metal model as a valuable asset or resource.

Figure 1 Diffusion of Innovation curve
[Click to enlarge]

Individuals or organizations will typically go through these processes at varying speeds, depending on factors ranging from the cost, time, and effort required to implement the diffused concept, the return on the investment, how well it aligns with their previous experience with similar concepts, as well as the complexity of the idea or technology under consideration. By endorsing and supporting a range of well-tested, free-to-use solutions, that are currently very positively received in the public consciousness due to their apparent ability to elect presidents (Obama), overthrow despotic regimes (Obama again for Dubya Iran), and circumvent traditional media channels (Michael Jackson’s death). Such momentum is hard to ignore, especially when coupled with the economic imperative of clients demanding access to CPA members’ skills via social media.

However, a corollary to the curve described in Figure 1 (above) is the Gartner Hype Lifecycle illustrated in Figure 2 (below).

Figure 2 Generic Gartner Hype Cycle
[Click to enlarge]

I would suggest that Twitter, Facebook etc are well on their way to reaching what Gartner describes as the "Peak of Inflated Expectations" associated with this type of innovation. It remains to be seen if the CPA can take this flood in the tide of technology and progress their non-formal learning initiatives, or if they will be "bound in shallows and in miseries" if they are unable to leverage the potential of this phenomenon.

___________

References:

Kennedy, J. (2009). Number crunchers find social media a ‘tweet’ surprise. Silicon Republic. [Internet] 29 June. Available from: http://www.siliconrepublic.com/news/article/13271/ [Accessed 29 June 2009] 

Rogers, E. M. (2003) Diffusion of Innovations, 5th ed.. Simon & Schuster International.

–

As a learning professional in the IT industry, it’s my job to provide learning resources for the employees in my organization. Broadly speaking, my colleagues were born between 1965 and 1982 – the so-called Generation X cohort, with a number of people born before this date range (who the Americans call ‘Baby Boomers’) and a few – increasing – new hires born after this time, variously called Generation Y, the Net Generation, self-regarding narcissists, Generation Next , depending on who you ask.

My colleague’s question got me thinking: as well as individual learning styles (VAK, multiple intelligences and so on) are there generational learning styles? More specifically, is it the case that the technology you were exposed to as a child has some effect on the way you learn throughout your life? As an extension of this, are learning professionals using the most effective channels to enable learners to develop their skills, knowledge and experience in further education and workplace environments, or are we ‘boxed in’ by unconscious biases determined by the teaching approaches, technologies and media we ourselves were taught with?

I haven’t carried out much research on this question, but have the educational media types and attendant technologies described in Table 1 ‘hard-wired’ each generation’s cognitive processes to acquire knowledge in specific ways?

Table 1. Generational learning modalities

Generation	Paradigm	Educational Media Types
Boomer	Analog	Projected Slides Overhead projector Film Reel-to-reel tape Slide Rule
GenX	Transistor	All the above as well as… Cassette Tape Video tape Electronic Calculator Personal computers (Apple II, Commodore PET etc)
Gen Next	Microprocessor	All the above as well as… CD-ROM (Early CBT) DVD PowerPoint Personal Computers (IBM PC, Windows 3.1) Internet 1.0 (Alta Vista, Yahoo! Discussion Forums etc) Internet Messenger Mobile (cellular) phones
Millennial	Networked	Some of the above as well as… Web 2.0 Web-based training/online educational resources Personal laptops/PDAs Blogs Wikis Podcasts Second Life Social Networking

Marc Prensky would say that there is some validity in this. As he asserted in his seminal article Digital Natives, Digital Immigrants, we can say that there is a well-established divide between those born pre- and post-1990 – Gartner, in their 2008 Symposium, recognized that the generation now entering the workplace “think different” (to appropriate a phrase).

Could the same be said for Boomers and Xers and does this effect the ways people of these groups acquire knowledge? I’m a Gen X kid and I guess we were probably the first generation to have “home computers” (Sinclair ZX Spectrum 16K anyone?) and home gaming systems like the Atari, as well as access to machines like the Apple II and the Commodore PET in a classroom environment. I can’t say if having access to this technology changed the way I learned, because using these tools was the way I learned. Similarly, mine was probably the last generation to use log tables in maths class and simultaneously the first generation to use electronic calculators (despite fears at the time that using such gadgets would “weaken the brain” – I kid you not – I heard a teacher use that phrase).

Would I have developed differently if I had been born 10 years earlier and used a slide rule? Or 20 years later, where I could carry out calculations on my mobile phone?

Probably.

I don’t know enough about the learning styles of those born in the Baby Boom years to make a judgement about how differently their early development was affected by their environment and the learning tools available to them, but I would make an educated guess that the ongoing learning needs of that generation would require a different strategy to that of Gen Xers, which in turn would require a different approach to how digital natives learn.

Interesting times ahead.

–

As a learning professional in the IT industry, it’s my job to provide learning resources for the employees in my organization. Broadly speaking, my colleagues were born between 1965 and 1982 – the so-called Generation X cohort, with a number of people born before this date range (who the Americans call ‘Baby Boomers’) and a few – increasing – new hires born after this time, variously called Generation Y, the Net Generation, self-regarding narcissists, Generation Next , depending on who you ask.

My colleague’s question got me thinking: as well as individual learning styles (VAK, multiple intelligences and so on) are there generational learning styles? More specifically, is it the case that the technology you were exposed to as a child has some effect on the way you learn throughout your life? As an extension of this, are learning professionals using the most effective channels to enable learners to develop their skills, knowledge and experience in further education and workplace environments, or are we ‘boxed in’ by unconscious biases determined by the teaching approaches, technologies and media we ourselves were taught with?

I haven’t carried out much research on this question, but have the educational media types and attendant technologies described in Table 1 ‘hard-wired’ each generation’s cognitive processes to acquire knowledge in specific ways?

Table 1. Generational learning modalities

Generation	Paradigm	Educational Media Types
Boomer	Analog	Projected Slides Overhead projector Film Reel-to-reel tape Slide Rule
GenX	Transistor	All the above as well as… Cassette Tape Video tape Electronic Calculator Personal computers (Apple II, Commodore PET etc)
Gen Next	Microprocessor	All the above as well as… CD-ROM (Early CBT) DVD PowerPoint Personal Computers (IBM PC, Windows 3.1) Internet 1.0 (Alta Vista, Yahoo! Discussion Forums etc) Internet Messenger Mobile (cellular) phones
Millennial	Networked	Some of the above as well as… Web 2.0 Web-based training/online educational resources Personal laptops/PDAs Blogs Wikis Podcasts Second Life Social Networking

Marc Prensky would say that there is some validity in this. As he asserted in his seminal article Digital Natives, Digital Immigrants, we can say that there is a well-established divide between those born pre- and post-1990 – Gartner, in their 2008 Symposium, recognized that the generation now entering the workplace “think different” (to appropriate a phrase).

Could the same be said for Boomers and Xers and does this effect the ways people of these groups acquire knowledge? I’m a Gen X kid and I guess we were probably the first generation to have “home computers” (Sinclair ZX Spectrum 16K anyone?) and home gaming systems like the Atari, as well as access to machines like the Apple II and the Commodore PET in a classroom environment. I can’t say if having access to this technology changed the way I learned, because using these tools was the way I learned. Similarly, mine was probably the last generation to use log tables in maths class and simultaneously the first generation to use electronic calculators (despite fears at the time that using such gadgets would “weaken the brain” – I kid you not – I heard a teacher use that phrase).

Would I have developed differently if I had been born 10 years earlier and used a slide rule? Or 20 years later, where I could carry out calculations on my mobile phone?

Probably.

I don’t know enough about the learning styles of those born in the Baby Boom years to make a judgement about how differently their early development was affected by their environment and the learning tools available to them, but I would make an educated guess that the ongoing learning needs of that generation would require a different strategy to that of Gen Xers, which in turn would require a different approach to how digital natives learn.

Interesting times ahead.

–

• Gradebook – Completely rewritten from scratch for speed and flexibility. The new gradebook consists of plugins for reports, imports and exports. There are a number of standard reports which are useful for graders, students etc. The grader report allows you to treat the gradebook much more like a spreadsheet with manual editing, calculations, aggregations, weighting, locking, hiding, textual notes and so on.

• Outcomes – You can also now develop a list of expected outcomes (competencies) and connect these to courses and activities. You can even grade against multiple outcomes at once (i.e. Rubrics).
• Events API – The new Events API provides a way for any code to “hook” into events in a clean, loosely coupled way. A lot of events in Moodle (such as adding a user or a course) now trigger events that developers can hook into.
• Scalability and performance improvements – A complete overhaul of the Roles implementation for correctness and scalability. Large sites with thousands of courses and users now load quickly and behave well under heavy traffic, thanks to reworked code for Roles. Additional boost for sites using PHP pre-compilers and significant improvements in the database access code for all databases. Many other parts of Moodle have been optimised to cope better with large numbers of courses and students. Overall performance is very noticeably increased.
• Moodle Network – Moodle 1.9 and Mahara E-portfolio v0.9 now do transparent Single Sign On – one to one, one to many, many to many. Students can maintain their personal E-portfolios in Mahara.
• Tags – Allows users to describe their own interests in terms of tags, which creates interest pages around those tags, bringing information together from a variety of sources (Blogs, Flickr, Youtube etc)
• Improved question bank – Allows questions to be shared by the whole site, a course category, a single course, or be kept private to a single module. More control over who can do what to each question. Improved file management for files linked to by questions.
• Notes – Detailed notes can be kept about individual users (for example teachers might want to keep and share notes about students in their class).
• Bulk user actions – Administrators can perform bulk user actions, such as the mass deletion of user accounts. Extended features in the bulk user upload script to allow generation of user fields based on templates.
• Custom corners theme – Beautiful and curvy (in all browsers).

Find out more here [links to Moodle.org]

–

• Gradebook – Completely rewritten from scratch for speed and flexibility. The new gradebook consists of plugins for reports, imports and exports. There are a number of standard reports which are useful for graders, students etc. The grader report allows you to treat the gradebook much more like a spreadsheet with manual editing, calculations, aggregations, weighting, locking, hiding, textual notes and so on.

• Outcomes – You can also now develop a list of expected outcomes (competencies) and connect these to courses and activities. You can even grade against multiple outcomes at once (i.e. Rubrics).
• Events API – The new Events API provides a way for any code to “hook” into events in a clean, loosely coupled way. A lot of events in Moodle (such as adding a user or a course) now trigger events that developers can hook into.
• Scalability and performance improvements – A complete overhaul of the Roles implementation for correctness and scalability. Large sites with thousands of courses and users now load quickly and behave well under heavy traffic, thanks to reworked code for Roles. Additional boost for sites using PHP pre-compilers and significant improvements in the database access code for all databases. Many other parts of Moodle have been optimised to cope better with large numbers of courses and students. Overall performance is very noticeably increased.
• Moodle Network – Moodle 1.9 and Mahara E-portfolio v0.9 now do transparent Single Sign On – one to one, one to many, many to many. Students can maintain their personal E-portfolios in Mahara.
• Tags – Allows users to describe their own interests in terms of tags, which creates interest pages around those tags, bringing information together from a variety of sources (Blogs, Flickr, Youtube etc)
• Improved question bank – Allows questions to be shared by the whole site, a course category, a single course, or be kept private to a single module. More control over who can do what to each question. Improved file management for files linked to by questions.
• Notes – Detailed notes can be kept about individual users (for example teachers might want to keep and share notes about students in their class).
• Bulk user actions – Administrators can perform bulk user actions, such as the mass deletion of user accounts. Extended features in the bulk user upload script to allow generation of user fields based on templates.
• Custom corners theme – Beautiful and curvy (in all browsers).

Find out more here [links to Moodle.org]

–

I have developed the Information Sessions according to well-established learner-centric instructional principles. Specifically, they use a Constructivist theoretical model and a fusion of the ARCS Model and a Systems Design approach to the instructional design of content. A modality of Gagné’s Assumption is used as the basis for the Information Session structure, and the actual presentation format adheres to Gagné’s Events of Instruction (1-5, 7). Content is developed according Rapid eLearning principles. Information Session presenters are guided by the production team through the content creation process.

Table 1 Information Sessions High-level Typology

An important aspect of Information Sessions is the simultaneous use of face-to-face presentation with synchronous Web delivery, as well as post-event asynchronous distribution of content via the Web and on DVD-ROM, ensuring the widest-possible distribution of content and ensuring just-in-time access to knowledge and domain expertise across an organisation.