As you’ll know if you’ve been following the last few posts, I’ve been evaluating the term “e-learning.” After a brief investigation of the current thinking on this term, I chose Don Morrison’s definition as the most satisfactory.
Why? Well, by analysing the key terms in Morrison ’s definition, and scrutinising them in the context of the literature. I’ve looked at “andragogy” and “synchronous & asynchronous” so far; today, I’m dissecting “knowledge management. As a reminder, here’s Don’s definition:
The continuous assimilation of knowledge and skills by adults stimulated by synchronous and asynchronous learning events – and sometimes Knowledge management outputs – which are authored, delivered engaged with, supported and administered using internet technologies.
(2004, p.4)
The term Knowledge Management (KM) has been described as “the process of capturing, sharing, and leveraging a company’s collective expertise” (Botkin, 1999, p.40). I would assert that there is an anthropological aspect to the process of managing knowledge in an organisation; as we have seen earlier in this chapter, it can be argued that there is a social-cultural element to how individuals work and learn together in an organisation’s structures.
Claude Levi-Strauss, eminent structuralist and ethnographer of the Trobriand Islanders coined the phrase ‘the raw and the cooked’ in Mythologiques, Volume 1 to signify the dichotomy between elements falling along the ‘raw’ category as being of ‘natural’ origin, and those on the “cooked” side being of ‘cultural’ origin – i.e. products of human creation (Lévi-Strauss, 1966). Morrison echoes this comparison when he describes e-learning as processed (i.e. cooked) knowledge – it “takes subject matter expertise, puts it through an instructional design process and presents the result in an obvious framework. KM delivers raw, or at the very least, less processed knowledge” (p.7). Rosenberg (2006, p.106) places KM at the core of the Smart Enterprise (see Figure 1.1) Rather than seeing e-learning and KM as information in differing states of mediation existing on a knowledge and e-learning continuum, he views them as modular elements within a larger Learning and Performance Architecture. He sees the goal of any KM strategy as to enhance the organisations performance by making “undiscovered” (2006, p.106) or tacit knowledge “common” (p.106) or organisational, and making information “known and available” (p.106) to all those who need it. Like Morrison, he suggests that knowledge assets within organisations can manifest themselves in numerous shapes and sizes, from learning IM chat messages, email, content assets, learning objects, business process documents, white papers and so forth.
Figure 1.1 Learning and Performance Architecture ((after Marc J. Rosenberg))
Rosenberg also posits that KM can function as a framework for learning content – what he describes as the difference between “Course-centric and Knowledge-centric viewpoints” (p.112). Taking the example of a Java software development course (see Figure 1.2), he argues that this viewpoint is more “robust” (p.113) than the course-centric viewpoint, as the learner has the ability to navigate through a “wide array of resources: experts, information repositories, live events and virtual communities” (p.113) as well as the relevant courseware.
Figure 1.2 Knowledge-centric View of Knowledge (after Marc J. Rosenberg)
This arrangement provides a much more comprehensive and interrelated set of relationships between knowledge assets by systematically exposing more resources to where they can be found (pp.112-113).
References:
Botkin, J. W, (1999). Smart business: how knowledge communities can revolutionize your company. New York: The Free Press.
Lévi-Strauss, C (1966) The Raw and the Cooked: Mythologiques, Vol. 1. Penguin Books Ltd.
Rosenberg, M. J. (2001) e-Learning: Strategies for Delivering Knowledge in the Digital Age London: McGraw-Hill.
Morrison, D. (2004) E-Learning Strategies: how to get implementation and delivery right first time, Chichester: John Wiley & Sons, Ltd.
Rosenberg, M. J. (2006) Beyond e-Learning. San Francisco, CA: John Wiley & Sons, Inc.


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